An Empirical Comparison of Logit Choice Models with Discrete Versus Continuous Representations of Heterogeneity

Vol. XXXIX (November 2002), 479–487 479 *Rick L. Andrews is an associate professor, Department of Business Administration, University of Delaware (e-mail: [email protected]). Andrew Ainslie is an assistant professor, Anderson School of Management, University of California, Los Angeles (e-mail: andrew.ainslie@anderson. ucla.edu). Imran S. Currim is Corporate Partners Research Scholar and a professor, Graduate School of Management, University of California, Irvine (e-mail: [email protected]). The authors contributed equally to the article. Rick Andrews acknowledges the support of a research grant from the University of Delaware. RICK L. ANDREWS, ANDREW AINSLIE, and IMRAN S. CURRIM*